Conference Agenda

Thursday, Oct. 14	Conference
7:30-8:30 a.m.	Registration/Breakfast
8:30-8:40 a.m.	Introductory Remarks: Mark Ferguson, Steven A. Denning Professor of Technology and Management, Georgia Institute of Technology
8:40-9 a.m.	Welcome: Robert G. Cross, Chairman & CEO, Revenue Analytics
9-9:45 a.m.	Keynote Speech: The Top Ten Things Your CXO Won't Tell You, Tom Seddon, Executive Vice President and Chief Marketing Officer, InterContinental Hotels Group
9:45-10:30 a.m.	Keynote Speech: Strategically Leveraging Information, Brian Rice, Executive Vice President and Chief Financial Officer, Royal Caribbean Cruises Ltd.
10:30-11 a.m.	Networking Break
	B2B Track	B2C Track
11 a.m.-12:15 p.m.	Panel Session A: Regaining Pricing Power to Own the Upswing	Panel Session B: Aligning the C-Suite and Converting the Skeptics
12:15-1:30 p.m.	Lunch
1:30-2:15 p.m.	Breakout Session A	Breakout Session B
2:15-3:30 p.m.	Panel Session C: Segmenting to Superstardom: Re-thinking Market Segmentation	Panel Session D: Getting Price Premiums in an Era of Price Transparency
3:30-4 p.m.	Networking Break
4-4:45 p.m.	Keynote Speech: Building a Revenue Generating Organization, Jeff Dyke, Executive Vice President, Operations of Sonic Automotive, Inc.
4:45-5 p.m.	Closing Remarks: Robert G. Cross, Chairman & CEO, Revenue Analytics and Mark Ferguson, Steven A. Denning Professor of Technology and Management, Georgia Institute of Technology
5-6:30 p.m.	Cocktail Reception