Colleen Birch
Director, Revenue Management- Western Division, Harrah’s Entertainment
Colleen Birch, director of revenue management for Harrah’s Entertainment’s Western Division—primarily the Las Vegas marketplace that generates about $2.5 billion in annual revenue, leads efforts to set strategy for the Las Vegas market and coordinates weekly reviews of hotel/gaming revenue forecasts with the Executive Operating Committee to determine the strategic plan of action within the current booking window. She has a degree in hotel administration from the University of Nevada-Las Vegas.
Sessions Featuring This Speaker
Tuesday, Oct. 2, 2007
- Panel Session C, Price The Long Term View of Revenue Management and Price Optimization: Impact on Customer Lifetime, 2:15-3:30 p.m.
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