Conference Co-Chair
Robert G. Cross
Revenue Analytics Inc.
rcross@revenueanalytics.com
Robert G. Cross, chairman and CEO of Revenue Analytics, is widely recognized as the foremost expert in the field of revenue optimization. Mr. Cross guides Revenue Analytics' strategic vision and provides a wealth of industry expertise. He is actively involved in client work, and his leadership has been instrumental in helping develop industry leading Revenue Management capabilities for its clients, including General Motors and InterContinental Hotels Group.
Called the “guru of revenue” by The Wall Street Journal, Mr. Cross founded Talus Solutions Inc., a company credited with creating billions of dollars in value for clients such as ABC, Delta Air Lines, Marriott International, Ford Motor Company and United Parcel Services. Talus was acquired by Manugistics Group Inc. in December 2000 for $366 million.
Mr. Cross wrote The New York Times business best seller, Revenue Management: Hard Core Tactics for Market Domination (Broadway Books 1997). The book has been published in French, German, Japanese, Korean, Chinese, and Portuguese.
Mr. Cross serves as a Distinguished Executive-in-Residence at the Terry College of Business at the University of Georgia.
Sessions Featuring This Speaker
Tuesday, Oct. 2, 2007
- Welcome at 8:40-9 a.m.
- Panel Session B, Selling to the Sellers: Best Practices for Optimizing Profits in B2B Markets, 11a.m.-12:15 p.m.
- Closing Remarks at 4:45-5 p.m.
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