Dax Cross
President
Revenue Analytics
Dax Cross, president of Revenue Analytics, leads Revenue DiscoveryTM projects that identified more than $100 million in revenue opportunities. In addition, he has led Revenue RecoveryTM engagements for Fortune 500 clients to enhance demand forecasting capabilities, design processes and tools to build demand-based pricing programs, develop price optimization capabilities, and create an organizational framework for revenue management practices.
Mr. Cross has lectured on revenue management, forecasting and price optimization at hotel industry conferences and at Emory University’s Goizueta Business School. Prior to joining Revenue Analytics, Mr. Cross was an attorney at King & Spalding LLP. Working with King & Spalding’s Private Equity Practice Group, he led leveraged buyout acquisitions and private equity fund formation deals with aggregate values in excess of $1 billion.
Mr. Cross graduated summa cum laude from The University of Georgia School of Law, where he ranked first in his class of 225. He earned his B.A. from Davidson College.
Sessions Featuring This Speaker
Wednesday, Oct. 3, 2007
- Workshop A, How Good Are We Really? Measuring Pricing and Revenue Management Success, 9 a.m.-Noon
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