Laurie Garrow
Assistant Professor
Georgia Institute of Technology
Professor Laurie Garrow’s research addresses the development and application of advanced models of travel demand that integrate discrete choice, econometric, and market research methods to enhance understanding of travel behavior.
Dr. Garrow earned her Ph.D. in civil engineering with an emphasis on travel demand modeling and airline passenger behavior at Northwestern University. Her dissertation won first prize in the 2004 Aviation Applications Section of Institute for the Operations Research and Management Science (INFORMS) and honorable mention in the 2004 Eric Pas dissertation competition sponsored by the International Association of Travel Behavior Research.
Dr. Garrow and her colleague Roger Parker, chief of technology for marketing commercial airplanes at The Boeing Co., are writing a book for Ashgate Publishing, titled Discrete Choice Models of Air Travel Demand: Theory and Application. She serves on the editorial board of the Journal of Revenue and Pricing Management and Transportation Research Part B.
Dr. Garrow has five years of industry experience, including four years as an analyst in the Research and Development Revenue Management Group of United Airlines and one year as an analyst in the customer science unit of Mercer Management Consulting.
Sessions Featuring This Speaker
Wednesday, Oct. 3, 2007
- Workshop E, Discrete Choice Modeling with Applications to the Travel Industry, 1:30-4:30 p.m.
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