A Skeptic's Guide to the Value of Strategic Pricing
Breakout A
Tuesday, Oct. 2
1:30 p.m. - 2:15 p.m
Many executives favor more traditional methods to grow revenues and profits because they aren’t convinced strategic pricing will work for them—in their business, with their customers, and against their competitors. However, the field of pricing strategy is advancing in dramatic ways. Practitioners are moving beyond simple “conceptual models” and “great ideas” to the use of sophisticated analytics and fact-based decisions. Learn how this approach can help you understand the internal and external factors that affect price behavior, leading to a new pricing framework that fits your business' competitive capabilities and conditions
Speaker:
Patrick S. Manning, Director, Deloitte Consulting Strategy & Operations, Customer & Market Strategy Practice
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