From Intuition to Data-Driven Pricing
Keynote Speech
Tuesday, Oct. 2
4-4:45 p.m.
General Motors Service and Parts Operations sells 400,000 parts to thousands of dealers and third-party distributors in an incredibly competitive and complex, evolving environment. Historically, we struggled with understanding the impact of our price changes on customer buying patterns and relied on long-held beliefs, intuition, and opinions. Recently, we’ve embarked on a path that uses rigorous data analysis to fine tune our pricing at a granular level, allowing us to modify pricing and promotions to enhance revenue and profitability.
Speaker:
Chuck Neville, Executive Director of Finance, General Motors Service and Parts Operations
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