Selling to the Sellers: Best Practices for Optimizing Profits in B2B Markets
Panel Session B
Tuesday, Oct. 2
11 a.m.-12:15 p.m.
Pricing and revenue management largely evolved out of business-to-consumer models. Their application in the business-to-business environment is less well understood but is growing rapidly. Learn some of the differences between business-to-business and business-to-consumer revenue management and how companies in a variety of industries have successfully applied revenue management and price optimization practices in business-to-business markets from this cross-industry panel and Bob Cross.
Chair:
Bob Cross, Chairman & CEO, Revenue Analytics
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