The Long-Term View of Revenue Management and Price Optimization: Impact on Customer Lifetime
Panel Session C
Tuesday, Oct. 2
2:15-3:30 p.m.
Revenue management and price optimization are often viewed as powerful tools to increase immediate cash flow from taking advantage of fleeting opportunities in the marketplace. But what impact does this have on customer loyalty? Can these concepts be used to help create customers for life? Explore how targeted techniques can be used to enhance customer allegiance while still generating near-term profitable revenue growth from our distinguished panel and Bruce Barfield.
Chair:
Bruce Barfield, Principal, The Rainmaker Group
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