The Whole Enchilada—Maximizing Enterprise Profits through Revenue Management and Price Optimization
Panel Session D
Tuesday, Oct.2
2:15-3:30 p.m.
Marketing and promotions, pricing, distributors, and retailers: How does the enterprise orchestrate these functions to maximize profit? Examine various integrated strategies that have been applied in the past, as well as new directions from this cross-industry panel and Jon Higbie. Gain new insights from experts in consumer goods, travel & hospitality, and retail that you can apply in your business.
Chair:
Jon Higbie, Senior Vice President and Chief Scientist, Revenue Analytics
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