How Good Are We Really? Measuring Pricing and Revenue Management Success
Workshop A
Wednesday, Oct. 3
9 a.m.-Noon
You know pricing and revenue management is a key discipline for your organization. But, do you know how well you are executing today? How much have your initiatives brought to the company? What is the remaining opportunity?
If you are planning to develop or expand your capabilities, what kind of benefits can you expect to achieve? Perhaps more importantly, how do you convince others that investing in pricing and revenue management is worthwhile?
In this workshop, you will learn:
- Key metrics and methods for performance measurement
- What metrics should be used for Pricing? Discounts? Promotions?
- Self diagnostic tools for measuring your success
- Tools and techniques that can be implemented immediately
- How to use performance measurement to drive actionable recommendations
- Exception reports to quickly identify errors and opportunities
- How to build a bullet proof business case for investing in revenue management
Instructors:
Jon Higbie, Senior Vice President and Chief Scientist, Revenue Analytics
Dax Cross, Executive Vice President, Revenue Analytics
Zach Cross, Vice President, Revenue Management Strategy
Keep me posted with conference news.
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