E-Commerce for Revenue Managers? Leveraging Revenue Management Skills and Business Processes to Capitalize on Emerging Opportunities
Workshop C
Wednesday, Oct. 3
9 a.m.-Noon
Have you ever clicked through to a product that was out-of-stock? The company probably paid for that click and many others like it. It is also likely the company offered unnecessary discounts on the product earlier in the season.
In e-commerce, demand creation is unhooked from price and inventory levels resulting in revenue dilution and unnecessary marketing expense.
Your revenue management expertise can solve this and many other challenges facing your firm. Revenue management was the ‘Killer App’ for an early form of e-commerce, the CRS, and retains its power to drive profitable growth on the Internet.
Get the information and understanding necessary to broaden the applicability of your revenue management skill set to capitalize on new and exciting opportunities in your organization
In this workshop, you will learn
- To explore customers on the Web: An Introduction to Search
- Search Engine Optimization
- Search Engine Marketing
- To integrate revenue management and search
- Search informed revenue management
- Balancing demand creation with price optimization
- To use a Revenue Management approach to online auctions
Instructor:
Kevin Geraghty, President, Revenue Research Inc.
Keep me posted with conference news.
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