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Hosts 
Robert G. Cross
Chairman and CEO
Revenue Analytics
Author, Revenue Management: Hard-Core Tactics for Market Domination
Robert G. Cross, Chairman and CEO of Revenue Analytics, is widely recognized as the foremost expert in the field of Revenue Management. He guides Revenue Analytics’ strategic vision and provides a wealth of industry expertise. Bob is actively involved in client work, and his leadership has been instrumental in helping develop leading Revenue Management capabilities for his clients, including General Motors, Marriott International,and InterContinental Hotels Group.
Called the "Guru of Revenue" by The Wall Street Journal, Bob also founded Talus Solutions Inc., a company credited with creating billions of dollars in value for clients such as ABC, Delta Air Lines, Ford Motor Co. and UPS. Talus was acquired by Manugistics Group Inc. in December 2000 for $366 million.
Bob wrote The New York Times business bestseller, Revenue Management: Hard Core Tactics for Market Domination (Broadway Books 1997). The book has been published in French, German, Japanese, Korean, Chinese, and Portuguese.
Also, he served as a Distinguished Executive-in-Residence at the Terry College of Business at the University of Georgia.
Session Featuring This Speaker
Friday, Oct. 15, 2010
Workshop A: Principles for Revenue Management and Price Optimization Success
9 a.m. to Noon
Mark Ferguson
Conference Co-chair
Steven A. Denning Professor of Technology and Management
Georgia Institute of Technology
Dr. Mark Ferguson is the Steven A. Denning Professor of Technology and Management and the John and Wendi Wells Associate Professor of Operations Management at Georgia Tech’s College of Management. He received his Ph.D. in Business Administration, with a concentration in Operations Management from Duke University in 2001. He holds a B.S. in Mechanical Engineering from Virginia Tech and an M.S. in Industrial Engineering from Georgia Tech.
Dr. Ferguson's research interests involve many areas of Pricing and Revenue Management. He is the coordinator for the focused research area on dynamic Pricing and Revenue Management at Georgia Tech and teaches M.B.A. and executive education courses on the topic. He also frequently serves as a consultant helping firms improve their pricing and revenue practices.
Dr. Ferguson received best paper awards from the Production and Operations Management Society in 2005, 2006, and 2008. Several of his research projects have been funded by the National Science Foundation. Prior to joining Georgia Tech, he served as a Manufacturing Engineer and Inventory Manager with IBM.
Session Featuring This Speaker
Friday, Oct. 15, 2010
Workshop D: Introduction to the Science of Revenue Management and Price Analytics
1:30 to 4:30 p.m.